Elements of glamour V

Another element is shooting vertical, as verticals tend to be more powerful to the human mind, as we are complacent with the horizontal view we see from the moment we are born. If you don’t believe in verticals, just look at any magazine at the bookstore—it’s vertical, like 99% of all magazines—marketing at its finest. Turn your camera, it was made to shoot verticals, don’t let verticals intimidate you, but provide equal balance with horizontal images for any shoot, as you may need images someday for a horizontal calendar.